CASE STUDY

Building Energy Experts

Video marketing built for business growth.

Building Energy Experts

How Building Energy Experts Achieved a 20x ROAS and Scaled Leads with ICNC Films

Based in the heart of Chandler, Arizona, Building Energy Experts is a premier home improvement and efficiency contractor known for quality sustainable building and insulation work. Despite having a skilled team and a great reputation, they were struggling to generate a consistent flow of high-quality leads through traditional advertising methods. They were ready to scale, but their marketing wasn’t keeping pace with their capacity.

The Challenge:

Inconsistent Leads & Unpredictable ROI

Before partnering with ICNC Films, Building Energy Experts faced a common dilemma: their ad spend was too high relative to the number of closed jobs.
Their previous campaigns were not targeted effectively, leading to a low volume of form-fills and a high cost per lead.
They needed a proven, data-driven video marketing strategy to reach serious homeowners ready to optimize their home energy performance.

The Solution:

The ICNC Films 'Film it, Run it, Test it, Track it' System

ICNC Films stepped in to overhaul Building Energy Experts’ digital strategy. We didn’t just run ads; we deployed our proprietary system designed for high-ticket home services:

High-Converting Video Creative: We filmed and produced compelling video ads that highlighted their team, quality, and customer service, speaking directly to the pain points of homeowners dealing with high cooling bills.
Targeted Campaign Management: Our team launched a custom campaign focused on local homeowners across the Valley.
Continuous Optimization & Tracking: We monitored the campaign daily, testing different ad variations and audiences to maximize performance. Every lead was tracked, allowing us to prove the ROI.

The Results:

20x ROAS in Just 30 Days

The results were immediate and significant, driving $1M in revenue. In their very first month partnering with ICNC Films, Building Energy Experts saw a monumental shift in their marketing performance.

Campaign Snapshot (First 30 Days):
Total Spent: $799.81
Leads (Form-Fills): 21
Cost Per Lead: $38.09
Return on Ad Spend (ROAS): 20x

This means for every dollar Building Energy Experts invested in their ad campaign with ICNC Films, they generated twenty dollars in return. This massive increase in high-quality leads allowed them to book more jobs, increase their crew size, and confidently scale their operations.

Hear from The Client

“Working with ICNC Films has been a game-changer for us. We were skeptical at first, but the results speak for themselves. In just 30 days, we achieved a 20x ROAS and our phone hasn’t stopped ringing with qualified leads. We finally have a marketing partner who understands our business and delivers real numbers. We couldn’t be happier.” — [Client Name], Owner of Building Energy Experts

Ready to see similar results for your contracting business? If you’re tired of guessing with your marketing budget and ready to generate a predictable flow of high-quality leads, book your free Ad Workshop with ICNC Films today.

LET’S BUILD YOUR NEXT SUCCESS STORY.

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